The third beat: companies serving higher ed

Built for the people who sell to, advise, and serve higher education.

For leaders at ed-tech companies, consulting firms, publishers, and services firms that sell to colleges and universities: Maude maps your world the way you compete in it. Your competitors are the other vendors. The institutions and systems are your customers and prospects. The Department of Education, accreditors, and state budgets are on the map because they move your customers' budgets — and each morning Maude turns what changed into one short, cited briefing.

Your customers' world, read from the vendor's side of the table.

The public sample is voiced for a university president — the world your customers live in; the structure, citations, and judgment carry over.

What Maude watches for a company serving higher ed

  • The vendors you compete with, named
  • The institutions and systems you serve or are courting, named
  • Department of Education rulemaking, accreditors, and state budgets — the forces that move your customers’ money
  • The sector press, associations, and conferences your buyers read and attend: EDUCAUSE, NACUBO, AACRAO
  • The chancellors, CIOs, provosts, and rival CEOs who change your quarter
Ready · 5:42am
Good morning, Diane.

“Three threads converge on Hartwell’s finances this morning.”

Lead story
Fall deposits down 8%, and the regional cliff is steepening — 8 items before your first meeting
THTHMU14 sources cited

Read the complete sample →

Pricing

One plan. Everything included.

$49per month

Start with 14 days free, no card required. If Maude belongs in your morning, add a card to keep it. If not, the trial simply ends — your briefings stop and nothing is charged.

  • 14 days free — no card needed to start
  • Billed monthly, per person; cancel anytime
  • Cancel and your briefings continue to the end of the month you’ve paid for
  • Available in the United States only, for now

What’s included

The daily briefing
One short, cited synthesis each morning of what changed on your map.
Your organization map
The peers, regulators, vendors, markets, and people Maude watches — visible and editable by you.
Your private podcast
Each briefing as an audio episode in the podcast app you already use.
Ask Maude
Follow-up questions on any briefing, answered from that briefing and its sources.
The source trail
Inline citations and a full, numbered source list on every briefing.

No tiers, no add-ons, no annual contract.